Fremont Street Experience

Immersive • Large-Scale LED • Experiential

For 15 years, I helped bring the Fremont Street Experience to life through large-scale LED shows, immersive 3D visuals, and iconic seasonal spectacles. From New Year’s Eve countdowns to holiday shows, tributes, and concert promotions, my work illuminated the 1,500-foot canopy seen by millions of visitors each year.These projects combined creative direction, motion design, and technical execution across the world’s largest linear LED screen—delivering unforgettable moments in one of the most high-energy entertainment environments in the world.

FSE Reel

Featured Show: New Year’s Eve — Sports Segment

A fast-paced, high-energy segment created for the annual New Year’s Eve countdown show.

  • Developed 3D sports iconography and motion language

  • Created large-format transitions across a 1,500-foot canopy

  • Designed animation sequences aligned to the event’s scheduled countdown timeline.

NYE 2018 Sports

Atmospheric / Interstitial Content — Gaming XL

An energetic, Vegas-inspired animated experience themed around classic casino visuals.

  • Created 3D roulette, dice, cards, and slot-machine animations

  • Designed ambient scenes for crowd flow and environmental enhancement

  • Built bold, colorful sequences tailored for the curved LED surfaces and long-distance visibility

Gaming XL

Concert & Event Promotions

Designed large-scale promotional visuals announcing upcoming concerts and featured events.

  • Created promotional canopy animations for upcoming concerts and special events

  • Designed bold, high-visibility visuals to support artist announcements

  • Delivered content optimized for dynamic, 1,500-foot LED viewing

  • Animated and composited promotional visuals using both custom-designed and artist-provided illustration assets; collaborated closely with illustrators to translate static artwork into large-scale motion experiences

Concerts Events

Technical & Production Workflow

  • Designed content for the 1,500-foot curved LED canopy

  • Created pre-rendered sequences synchronized to scheduled event playback

  • Optimized motion and 3D assets for large-format LED performance

  • Produced 30+ immersive shows, atmospheric loops, and promotional/event graphics

Credits & Tools

Role: Creative Lead — Motion & Experiential Content

Contributions:

  • Led creative development and motion design across 30+ immersive LED shows

  • Defined visual identity, pacing, and animation language for NYE, seasonal, and tribute programming

  • Designed atmospheric loops and interstitial visuals supporting continuous daily operation

  • Created promotional animations for concerts, artists, and major events

  • Integrated curated 2D/3D assets to balance visual impact with production efficiency

  • Delivered optimized content tailored to the unique mapping, curvature, and scale of the Viva Vision canopy

Tools:

  • 3ds Max

  • After Effects

  • Premiere Pro

  • Photoshop

Scope:

  • Permanent large-scale LED canopy (Viva Vision), one of the world’s largest immersive displays

  • 30+ custom shows supporting year-round programming

  • Seasonal events, New Year’s Eve, artist promotions, and branded activations

  • Non-traditional LED surface requiring bespoke motion design and content mapping